Customer Journey
Visualization of customer journey on eshop
Overview
- Purpose: Visualizes each customer’s unique journey on an e-commerce platform.
- Concept: Represents the path from login to the final shopping action.
Visualization Design
- Central Node (Login): Represents the starting point of the customer’s journey.
- Intermediate Circles (Product Interactions): Circles represent products added to the cart.
- Circle Colors Indicate Actions: Red for products not purchased, blue for successful purchases.
Insights and Usage
- Analyzes Customer Behavior: Offers insights into shopping patterns and behaviors.
- Highlights Decision Points: Identifies where customers choose to buy or abandon the cart.
- Strategic E-Shop Optimization Tool: Useful for marketers and e-shop managers for enhancing customer experience.
Tech stack
- D3.js
- Javascript
- HTML/CSS