Giorgi G.

Customer Journey

Visualization of customer journey on eshop


  • Purpose: Visualizes each customer’s unique journey on an e-commerce platform.
  • Concept: Represents the path from login to the final shopping action.

Visualization Design

  • Central Node (Login): Represents the starting point of the customer’s journey.
  • Intermediate Circles (Product Interactions): Circles represent products added to the cart.
  • Circle Colors Indicate Actions: Red for products not purchased, blue for successful purchases.

Insights and Usage

  • Analyzes Customer Behavior: Offers insights into shopping patterns and behaviors.
  • Highlights Decision Points: Identifies where customers choose to buy or abandon the cart.
  • Strategic E-Shop Optimization Tool: Useful for marketers and e-shop managers for enhancing customer experience.

Tech stack

  • D3.js
  • Javascript

Let’s play!